Latest news

1st Meeting of "WILDWINE"

Kick Off Meeting of WILDWINE projectHosted by the Cooperative Winery of [...]

2nd meeting

The 2nd WILDWINE meeting took place in Bordeaux France on Thursday 20th of June 2013 hosted by the [...]

3rd meeting of WILDWINE

The 3rd project meeting hosted by ARALDICA and University of Turin at Il Cascinone, Acqui Therme, [...]

4th meeting

4th Meeting of WILDWINE project in Tarragona, Spain hosted by URV, DOQ Priorat and Ferrer Bobet  [...]

5th meeting

The 5th progress meeting of WILDWINE hosted by the Hellenic Agricultural Organisation "DEMETER" at [...]

6th meeting - workshop

The last meeting of the project hosted by the Cooperative Union of Peza in Herakleion Crete [...]

Background

The need for WILDWINE

The wine sector is of significant importance to the EU rural output, accounting for 45% of wine-growing areas, 65% of production, 57% of global consumption and 70% of exports in global terms. France, Greece, Italy and Spain represent more than 50% of both the total world production and the total world trade. Although EU has been traditionally a leading producer of wine worldwide, it is recently experiencing a continuous decline and a very noticeable qualitative change in demand since 1980s. This market share is enduringly gained by the more recent entrances into the wine industry, such as the United States, Chile, New Zealand, Australia and Canada, which are considered the New World countries. Compared to those countries, the EU wine sector appears extremely fragmented as it is largely dominated by small producers, particularly vulnerable to annual variations in production and quality of the final product. The costs of adhering to the forthcoming regulations on biogenic amines concentration and organic wine production, will also have a significant impact on the producers. Member States are particularly alarmed by the demand for New World wines and the reform of the common market organisation adopted by the EU in 2008 has shifted its goals towards making EU wine producers more competitive, enhancing the reputation of European wines and regaining market share both in the EU and outside. To accomplish this goal the sector will require incorporation of new technology, conformation to the proposed and forthcoming regulatory issues, efficient control of the processes, adaptation of its products to the consumers’ demands and the launching of new products.

One important marketing aspect, although rather underestimated in the past, is that consumers expect wine from a particular region to possess unique qualities and character that differentiate it from other wines of the same variety from other regions. Although wines perceived to be of high quality can be produced anywhere, according to the concept of terroir the composition of wine produced in a specific growing region will be influenced by the local environment. This includes, among others, the contribution of the indigenous microflora in shaping the wine unique quality. This ‘value added’ economic aspect of local wine production is remarkable, and it is the main reason why many wine-makers support strong research in the development and improvement of fermentations by the use of indigenous microflora. This trend for the so-called ‘wild-ferment’ wines is anticipated to increase in the near future, considering a significant shift in consumer preference from basic commodity wines to premium and ultra-premium wines. Moreover, rules about certain types of organic wines are expected to include constraints for the use of solely indigenous yeasts and bacteria in alcoholic and malolactic fermentations (MLF), respectively. Indeed, several national and private established standards already impose the use of indigenous yeasts instead of industrial yeast starters.

Visitors

Event & Activities

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